{"id":1647,"date":"2026-05-26T07:42:11","date_gmt":"2026-05-26T07:42:11","guid":{"rendered":"https:\/\/dilograf.com\/actualidad\/?p=1647"},"modified":"2026-05-27T08:52:38","modified_gmt":"2026-05-27T08:52:38","slug":"diseno-de-packaging-de-bebidas-premium","status":"publish","type":"post","link":"https:\/\/dilograf.com\/actualidad\/diseno-de-packaging-de-bebidas-premium\/","title":{"rendered":"Webinar | Dise\u00f1o de Packaging de Bebidas Premium \u2013 28 de mayo 12:00H"},"content":{"rendered":"<p>El packaging se ha convertido en un elemento clave para las marcas de bebidas premium. M\u00e1s all\u00e1 de proteger el producto, hoy contribuye a transmitir valores, generar diferenciaci\u00f3n y crear una experiencia de marca memorable.<\/p>\n<p>Estas son algunas de las tendencias que est\u00e1n marcando la evoluci\u00f3n del sector:<\/p>\n<p><strong>Dise\u00f1o para diferenciarse<\/strong><\/p>\n<p>En un mercado cada vez m\u00e1s competitivo, el dise\u00f1o es una herramienta estrat\u00e9gica para captar la atenci\u00f3n y reforzar el posicionamiento de marca.<\/p>\n<p><strong>Ediciones limitadas con valor a\u00f1adido<\/strong><\/p>\n<p>Las ediciones especiales siguen siendo una forma eficaz de generar notoriedad y exclusividad, especialmente cuando cuentan una historia relevante para el consumidor.<\/p>\n<p><strong>Ecodise\u00f1o y sostenibilidad<\/strong><\/p>\n<p>La b\u00fasqueda de soluciones m\u00e1s sostenibles impulsa el desarrollo de nuevos materiales y formatos que reducen el impacto ambiental sin renunciar a la calidad ni a la imagen premium.<\/p>\n<p><strong>El auge de la ilustraci\u00f3n<\/strong><\/p>\n<p>La ilustraci\u00f3n permite crear propuestas m\u00e1s personales, diferenciales y emocionales, reforzando el v\u00ednculo entre la marca y el consumidor.<\/p>\n<p><strong>Innovaci\u00f3n para responder a nuevas demandas<\/strong><\/p>\n<p>Las expectativas del mercado evolucionan constantemente, impulsando nuevas soluciones en dise\u00f1o, materiales, impresi\u00f3n y experiencia de usuario.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Estas y otras cuestiones las abordaremos en el webinar\u00a0<strong>\u00abDise\u00f1o de Packaging de Bebidas Premium\u00bb<\/strong>, organizado por Interempresas el pr\u00f3ximo\u00a0<strong>28 de mayo a las 12:00 h<\/strong>.<\/p>\n<p>Junto a\u00a0<strong>Alex Mart\u00edn (PCM Grupo)<\/strong>,\u00a0<strong>Miguel \u00c1ngel del Ba\u00f1o (MABA)<\/strong>\u00a0y\u00a0<strong>Sandra Merc\u00e9 Ferrer, nuestra responsable de marketing y comunicaci\u00f3n<\/strong>, compartiremos reflexiones sobre las tendencias que est\u00e1n definiendo el futuro del packaging en el sector de las bebidas premium.<\/p>\n<h2><a href=\"https:\/\/meeting.zoho.eu\/meeting\/register?sessionId=1281691971\"><strong>Inscr\u00edbete aqu\u00ed<\/strong><\/a><\/h2>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-1647 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/dilograf.com\/actualidad\/diseno-de-packaging-de-bebidas-premium\/blog-vanguard-2-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"1090\" src=\"https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/blog-vanguard-2-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/blog-vanguard-2-1.jpg 1300w, https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/blog-vanguard-2-1-300x252.jpg 300w, https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/blog-vanguard-2-1-1024x859.jpg 1024w, https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/blog-vanguard-2-1-768x644.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/dilograf.com\/actualidad\/diseno-de-packaging-de-bebidas-premium\/imagenes_blog_pescador-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"510\" src=\"https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/imagenes_blog_pescador-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/imagenes_blog_pescador-1.jpg 579w, https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/imagenes_blog_pescador-1-300x264.jpg 300w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/dilograf.com\/actualidad\/diseno-de-packaging-de-bebidas-premium\/diseno-sin-titulo-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"510\" src=\"https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo.png 579w, https:\/\/dilograf.com\/actualidad\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-300x264.png 300w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>El packaging se ha convertido en un elemento clave para las marcas de bebidas premium. M\u00e1s all\u00e1 de proteger el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornadas-y-eventos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar | Dise\u00f1o de Packaging de Bebidas Premium \u2013 28 de mayo 12:00H - Dilograf Labels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dilograf.com\/actualidad\/diseno-de-packaging-de-bebidas-premium\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar | Dise\u00f1o de Packaging de Bebidas Premium \u2013 28 de mayo 12:00H - Dilograf Labels\" \/>\n<meta property=\"og:description\" content=\"El packaging se ha convertido en un elemento clave para las marcas de bebidas premium. 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